In these articles, I try to show you the realities of building and conducting effective marketing campaigns. From Web sites to brochures and videos, I have featured about every kind of marketing material out there.



I did an overview article on social media marketing, where I wrote of some of the electronic alternatives to traditional marketing materials, but the use of social membership sites have grown so quickly in the last six months I decided to take a closer look at the most influential social sites out there. I’ll also look at how you can use these to open up new avenues of marketing.

I’ll start this marketing mini-series with one of the most popular sites online right now: Facebook.